Panelist info: http://schedule.sxsw.com/events/event_FP990133

An in depth look at their content and the equipment and processes they use when shooting video on DSLR

Canon 5DmkII (Useable ISO up to 2500)

Canon 60D (Useable ISO up to 1600)

28mm 1.8

50 1.4

100mm 2.8L macro IS

10-22mm 3.5-5.6 EF-S (for 60D, cropped sensor lens)

24-105mm 4L (perfect range for 5D)

Hoodman RAW CF (not cheap, $460 for 32Gb but extremely fast.

Hoodman FW800 CF Reader. Best was Lexar but discontinued, get one if you can.

Lowel OMNI focus flood (500W, focusable, cheap $160)

Lowel PRO Focus Flood (200W, focuseable, $130)

Z-Finder Pro

Manfrotto 055 new 3Axis Hybrid (out soon)

DP Slider (smallest slider, also mounts vertically, $400)

Steadicam Merlin (ultra light, folds in half, $800)

Zacuto fast draw

RODE NTG-2 Shotgun mic (built in power, $270)

ZOOM H4N (monitor while recording, 2 concurrent sources, $300)

K-TEK internal cable boom pole (doubles as a beating stick, $230)

AZDEN 330 dual channel wireless (dual channel, $700)

Cineroid EVF

They have popped an online document that shows their post production workflows here:

Presenters info: http://schedule.sxsw.com/events/event_IAP000307

Being geek is “in” today but how do companies and marketers talk to these currently-hip-but-not-hipsters and become part of the pop culture landscape themselves? Representatives from the pillars of geekdom: anime, comics, videogames and films share how they use social marketing to reach and win over the smart and the skeptical and reap the benefits of nerd word of mouth.

Facebook is widely used not only because its widely used but for large companies the monetary value of the interactions online is easy to show via the analytics.

For blogs and non product related companies the goal is to increase the "fanbase" to spread the word for the cause, content etc.

Dissemination of content to fans is the primary use for the social media aspect of the games industry. Interaction with the consumers helps to drive the brand forward.

Working hard to be human, enjoy the fans, it helps to interact with them, helps build loyalty and trust within the fanbase. Happy fans will evangelise for you.

Forums used to be the largest part of the fan community interaction. Very quickly facebook and Twitter are replacing these forums. The hard core fans prefer to stay in the forums, casual, non obsessive community seems to prefer the more social aspect of facebook/twitter.

Make sure that the person running the social media aspect of the business/ content is as knowledgeable as the fans. they will smell your bullshit a mile away! If you don't know something thats ok, just make sure you are honest.

Film blog: gordon and the whale: people find someone they like and will follow the film critics whatever site they write for. 

Capcom games, struggling with having multiple "brands" under one roof. how do you get the fans to come to the site as the Umbrella Brand to initially view the brand they are a fan of but then to help them explore other brands that form the whole.

Keep all the channels open but in the end still keep the website as the heart of where your fans come back to.

Presenters info: http://schedule.sxsw.com/events/event_FP7295

Quality of sound is not very good, just recorded on my iphone to aid in writing up proper notes at a later date. below are just thoughts & comments, just thrown down here as they come up in the panel.

Rudy asked what movies he thought protrayed a real life representation of war. The Deer Hunter and Heat - although it is actually a crime drama he felt that the portrayal of characters and the impact on mind, body and relationships are close to what is actually experienced in a war situation.

The Hurt Locker has generated a lot of criticism, although it is a great film with many powerful scenes the overall feeling is that overall the film lacks "real life" credibility. Many films acknowledge that they are purely entertainment and could perhaps start discussions on pertinent topics but those that portray themselves as "real" should be careful before that label is used. The problem is often making the film fit into categories and spaces that the audience will feel comfortable with or entertaining to watch often lends itself to sensationalising the content.

Sensationalising of whats going on in Iraq & Afghanistan is not necessary. There are plenty of interesting exciting stories out there to be told. there is a way to tell stories that grip the audience and at the same time stay true to those who are risking their lives on a daily basis.

@danfung, documentary maker's first time in a war zone was enlightening. Growning up with the hollywood version of war found the true reality vastly different. Sent to Afghanistan to take photos, no idea of making a documentary at all. just felt that he needed to do something to show the reality of war. Ended up staying for a year following a soldier on a tour of duty. 

Hell & Back Again

Restrepo

Generation Kill

Generation kill from HBO, recognised as the most true to life television series to date. Compared to The Wire in pace and often controversial portrayal of a place. 

Discussion Panel moderated by Guy Kawasaki on the way DSLR video is changing filmmaking. Great discussion points. Audio is a little quiet as I was crushed in near the back but woth listening to if you have an interest in DSLR video.

Presenter details http://schedule.sxsw.com/events/event_FP990160

online resources suggested by panelists:

Vimeo Video Film school: idea is to take what's on vimeo and package it up to help teach how to make better video.